<?xml version="1.0" encoding="UTF-8"?>
<!--
  Only genuinely indexable pages belong here. Funnel internals, private client
  documents, and the /v2 homepage duplicate are deliberately absent: listing a
  noindex URL in a sitemap is a contradictory signal and Search Console reports
  it as an error.

  The /l/:slug lead-magnet pages are database-driven, so they are listed by hand.
  Add a line when a new magnet is published.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://www.smoothscale.co/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/meta-ads-roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/ai-ad-creative-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/free</loc>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/48lawsofmeta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Lead magnets. Slugs are generated from the magnet name, so they change if
       the name is edited: re-check these when a magnet is renamed. -->
  <url>
    <loc>https://www.smoothscale.co/l/the-10m-ai-meta-ads-vault</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/l/how-to-turn-fable-5-into-a-24-7-meta-ads-research-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/l/how-we-re-abusing-fable-5-to-cook-meta-ads-funnels-for-clients-service-based-biz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/l/48-laws-of-meta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Dillema (the restaurant picker app, unrelated to the agency offer) -->
  <url>
    <loc>https://www.smoothscale.co/dillema</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/dillema/privacy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.2</priority>
  </url>
  <url>
    <loc>https://www.smoothscale.co/dillema/terms</loc>
    <changefreq>yearly</changefreq>
    <priority>0.2</priority>
  </url>
</urlset>
